Summit Awards Silver | Student Campaign - 50% More Wiiings
Background: Small, rural towns are often overlooked and unseen in the large picture that is Canada.
INSIGHT: 20% of Canada's population lives in rural and small communities. These communities contribute 30% of Canada's economic output. Which means, they are working 50% harder.
INSIGHT: 20% of Canada's population lives in rural and small communities. These communities contribute 30% of Canada's economic output. Which means, they are working 50% harder.
IDEA: To show our appreciation for all of their hard work, we're making small town Canadas' Red Bull cans 50% bigger - that's 50% more Wiiings for everything they do.
These new cans are designed to represent small towns and what they do for Canada,
like Farming, Mining, and Aquaculture.
So here's to you, small town Canada.
Copywriter: Jett belavin Art Direction: Siobhan Skene & Grace Zhou